As an activation for Bimbo Bread brand during the Brazil World Cup, we created a digital recipe book containing the typical sandwiches of each country. It was advertised on TV, newspapers, radio and digital with specific contents to the games played that same day.
When buying Bimbo Bread you could win a trip to the new world champion country and enjoy their national sandwich. Luckily for the winner, it was Germany instead of Argentina, our neighbour country.
