This multimedia campaign for INAVI (National Vitiviniculture Institute) mocks of the fancy language used by the wine-tasters, replacing their fancy jargon for popular slang terms used in Uruguay.
(Ok, it’s pretty tricky to translate the exact meaning of each word, let's say these expressions can be compared to Yummy!, Cool, This rocks!, Wicked!, etc.)
“Uruguay sabe de vinos” (Uruguay knows about wines) tell us that you don’t need to be a professional taster to enjoy our wine.
